index

anosmia

A working knowledge base for a university course on digital culture, fragrance marketing, and the politics of representation.

Concepts

• Communicative Anosmia — the structural condition that perfume ads cannot transmit scent, and the formal strategies that follow
• Gender Myth in Perfume Advertising — how perfume commercials naturalize white heteronormative gender norms into the “false obvious”

Sources

• Communicative Anosmia and Poetics of Storytelling in Perfume Commercials — Halszka Leleń (2022)
• The False Obvious Gender Myth in Perfume Commercials — Deng Lin & Shi Huina (2024)

People

• Halszka Leleń
• Deng Lin
• Shi Huina

Meta

• Vault index — keywords, research threads, candidates
• Log — append-only record of vault operations