Log

[2026-05-22] ingest | Leleń 2022 — Communicative Anosmia and Poetics of Storytelling

Sources: Communicative Anosmia and Poetics of Storytelling in Perfume Commercials — literary-studies analysis of short-film perfume ads using palimpsestic narrative and multimodal semiotics; introduces communicative anosmia as the structural condition of the genre
Noticed: Baudelaire’s Correspondences named as the 19th-century origin of perfume’s coded relationship to synesthesia and transgression; Kenzo World reading potentially in tension with Deng & Shi’s gender myth framework

New concepts: Communicative Anosmia (high confidence, uncontested) — the structural condition of perfume advertising; covers both narrative-immersion strategies (Leleń) and ideological-substitution function (Deng & Shi)
New concepts: Gender Myth in Perfume Advertising (medium confidence, contested) — Barthes/Hall/Mulvey/Butler framework applied to perfume advertising; contested on Kenzo World (Leleń reads as subversion; Deng & Shi framework implies capture)
Candidates held at 1 source: Palimpsestic Narrative, Synesthetic Substitution, Symptomatic Reading in Advertising
Research threads formalized: Thread 1 (structural impossibility), Thread 2 (gender representation), Thread 3 (Dior case study, uncompiled)

Sources: The False Obvious Gender Myth in Perfume Commercials — Hall + Barthes + Mulvey + Butler applied to 45-commercial content analysis; argues perfume ads naturalize white heteronormative bourgeois gender norms into “false obvious”
Noticed: David Publishing venue is reputationally weak — flag if assigning to students; overlaps with Leleń on same Dior texts but from opposite methodological direction (craft vs. ideology); 95% white protagonists datum is stark and highly citable